Social Media Image Size Guide

Complete image dimension guide for all major social media platforms. Find the right size for every post type.

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Last updated: March 2026

Filter by Platform

📷 Instagram

Image Type	Width (px)	Height (px)	Aspect Ratio
Post (Square)	1,080	1,080	1:1
Post (Portrait)	1,080	1,350	4:5
Post (Landscape)	1,080	566	1.91:1
Story	1,080	1,920	9:16
Reel	1,080	1,920	9:16
Profile Picture	320	320	1:1

📘 Facebook

Image Type	Width (px)	Height (px)	Aspect Ratio
Post (Shared Image)	1,200	630	1.91:1
Cover Photo	820	312	2.63:1
Story	1,080	1,920	9:16
Profile Picture	170	170	1:1
Event Cover	1,920	1,005	1.91:1
Group Cover	1,640	856	1.91:1

🐦 Twitter / X

Image Type	Width (px)	Height (px)	Aspect Ratio
Post Image	1,600	900	16:9
Header / Banner	1,500	500	3:1
Profile Picture	400	400	1:1
Card Image	1,200	628	1.91:1

📺 YouTube

Image Type	Width (px)	Height (px)	Aspect Ratio
Thumbnail	1,280	720	16:9
Channel Art	2,560	1,440	16:9
Profile Picture	800	800	1:1
Video Upload (1080p)	1,920	1,080	16:9

💼 LinkedIn

Image Type	Width (px)	Height (px)	Aspect Ratio
Post Image	1,200	627	1.91:1
Cover Photo	1,584	396	4:1
Profile Picture	400	400	1:1
Company Logo	300	300	1:1
Company Cover	1,128	191	5.9:1

🎵 TikTok

Image Type	Width (px)	Height (px)	Aspect Ratio	Preview
Video	1,080	1,920	9:16
Profile Picture	200	200	1:1

📌 Pinterest

Image Type	Width (px)	Height (px)	Aspect Ratio
Standard Pin	1,000	1,500	2:3
Long Pin	1,000	2,100	1:2.1
Square Pin	1,000	1,000	1:1
Profile Picture	165	165	1:1
Board Cover	222	150	1.48:1

Why Social Media Image Sizes Matter

Every social media platform has specific image dimension requirements that determine how your visuals are displayed in feeds, profiles, and ads. Using the wrong dimensions causes images to be automatically cropped, stretched, or compressed — cutting off key design elements, distorting brand logos, or making text unreadable. For creators and marketers, incorrect image sizing is one of the most common and avoidable reasons that professional visual content appears amateur on social platforms.

Instagram, for example, displays square posts (1:1), portrait posts (4:5), and landscape posts (1.91:1) at different sizes depending on the feed context. A profile picture is displayed as a 110 x 110 px circle on mobile even though the uploaded file should be 320 x 320 px for best quality. TikTok's full-screen vertical format (1080 x 1920 px, 9:16 aspect ratio) is completely different from YouTube's 16:9 widescreen format — cross-posting the same video without reformatting results in letterboxing or cropped faces.

For platforms like LinkedIn and Facebook that serve both mobile and desktop users, cover photos and banner images must be designed with safe zones in mind — important content should be centered, because edges are often cropped differently on mobile versus desktop. Understanding these nuances directly impacts how professional your brand appears across every platform you publish on.

How to Use This Guide

Use the "Filter by Platform" dropdown to show only the sizes for the platform you are working on (e.g., Instagram, YouTube, LinkedIn).
Or use the Search field to find a specific image type across all platforms (e.g., search "cover" to find cover image specs for every platform).
Review the Width, Height, and Aspect Ratio columns for each image type.
Use the visual preview column to get a quick intuitive sense of the proportions before opening your design tool.
Set up your canvas at the exact pixel dimensions shown before beginning your design to avoid having to resize later.

Creator Economy Insights

Instagram's 4:5 portrait format (1080 x 1350 px) takes up more vertical screen space in the feed than square or landscape posts, giving you more visual real estate for free — a significant advantage for organic reach.
TikTok's algorithm gives native vertical video (9:16, 1080 x 1920 px) preferential reach over horizontally-shot video that has been cropped or letterboxed into a vertical frame.
YouTube thumbnails should be designed at 1280 x 720 px (16:9) but must remain legible at 120 x 90 px — the size shown in search autocomplete suggestions on mobile.
LinkedIn article cover images (1200 x 628 px) are shared as preview cards when the article link is shared on other platforms, making them a cross-platform visual marketing asset.
Twitter/X header images (1500 x 500 px) are displayed differently on mobile and desktop, with the top and bottom edges cropped on mobile — keep important content centered in the safe zone.
Creating platform-specific image templates in tools like Figma or Canva saves significant production time for teams managing multiple social accounts.

FAQ

What is an aspect ratio?

An aspect ratio is the proportional relationship between an image's width and height. For example, 16:9 means the width is 16 units wide for every 9 units tall — this is the standard widescreen ratio used for YouTube and most modern displays. 1:1 is a perfect square. Understanding aspect ratios helps you design images that maintain their proportions across different screen sizes.

Can I use the same image on all platforms?

Generally, no. Each platform has different size requirements, and an image optimized for one may look poor on another. For example, a YouTube thumbnail (1280 x 720 px, 16:9) will be severely cropped when used as an Instagram feed post. You should create platform-specific versions or at minimum design with a flexible crop in mind by keeping key visual elements centered.

What format should I save social media images as?

PNG is best for images with text, logos, or transparent backgrounds because it is lossless. JPEG is better for photographs and images with complex gradients where file size matters. Most platforms automatically compress uploads, so starting with a high-quality source file (PNG for graphics, high-quality JPEG for photos) ensures the final displayed image retains acceptable quality after platform compression.

How often do platform image size requirements change?

Platform requirements update periodically, typically when platforms redesign their interfaces or introduce new features. Profile pictures, cover images, and story/reel dimensions are the most stable, while ad image specs change more frequently. Always verify dimensions against the official platform documentation before launching paid campaigns.